What we can do for you
Seven areas, each stronger than the last. From the first idea to the live website — we accompany you through the entire process.
Web Design & UX/UI
- User-centered design process from persona to prototype
- Pixel-perfect Figma designs with a complete design system
- Mobile-first approach with focus on accessibility (WCAG)
- Making brand identity tangible through consistent visual language
- Usability testing and iterative improvement
Web Development
- Tailored development with SvelteKit, Next.js, or Astro
- CMS integration (Sanity, Strapi, Headless WordPress)
- API connections and automated workflows
- Performance optimization with Core Web Vitals as standard
- Thorough code review and automated testing
JamStack
- Lightning-fast delivery via CDN — worldwide in milliseconds
- Maximum security through decoupled architecture
- Scalable from small business sites to enterprise platforms
- Low-maintenance and cost-efficient through static hosting
- Perfect SEO prerequisites through server-side rendering
The difference
| Kriterium | Klassisches CMS | JamStack |
|---|---|---|
| Load time | 2–5 seconds | ✓ < 1 second |
| Security | Vulnerable (plugin risk) | ✓ Extremely secure (no admin panel) |
| Scaling | Server upgrade required | ✓ Automatic via CDN |
| Maintenance | Updates & patches (ongoing) | ✓ Minimal (no server management) |
| Hosting costs | From €20 / month | ✓ Often free (Netlify, Vercel) |
SEO / SEA
- Technical SEO: Core Web Vitals, structured data, crawl optimization
- Local search: Google Business Profile, local keywords, review management
- Content strategy: keyword research, content plan, optimized copy
- Targeted SEA campaigns: Google Ads with measurable ROI
- Monthly reporting with transparent KPIs
Ecommerce
- Shopify: Fast stores with proven platform, custom designed
- WooCommerce: Flexible solution for WordPress-friendly projects
- Headless Commerce: Maximum freedom through API-based stores
- Payment integration, logistics connection, automatic tax calculation
- Conversion optimization through A/B testing and UX analysis
Web Management
- Basic: Regular updates, backups, 1h monthly support
- Plus: Additional monitoring, content updates, quarterly SEO reporting
- Premium: Priority support, monthly optimizations, strategic consulting
- Hosting management and performance monitoring included
- Flexible terms — cancellable monthly
Frontier AI Development
- Custom AI features: chatbots, assistants and smart search, integrated right into your website
- LLM integration with Anthropic Claude, OpenAI & co. — including RAG over your own content
- Agentic workflows: AI agents that automate tasks instead of just answering
- Machine-readable websites — optimized for AI agents and agentic browsing
- Privacy-compliant and accountable — AI with clear boundaries and a transparent architecture
FAQ
How does a project at Practical work?
We start with a free introductory meeting. This is followed by: briefing & concept, design phase, development, testing & launch. After launch, we optionally offer a web management retainer. All communication is transparent — you can see where we stand at any time.
How much does a website at Practical cost?
It depends on scope and complexity. A simple company website starts at around €5,000. Complex projects with shop functionality or custom development can range from €15,000 to €40,000. In the free initial consultation, we create a tailored proposal.
How long does it take to build a website?
A professional website takes time. For a standard project, we plan 6–12 weeks. For more complex projects (ecommerce, platforms), it can be 3–6 months. We prefer thorough over fast — because fixing things later costs more in the end.
Do I need technical knowledge?
No. We handle all the technology. You'll receive a user-friendly CMS where you can manage content independently. And if you need help, we're here for you.
What happens after launch?
Your website is live — but that's just the beginning. We offer flexible retainer packages for maintenance, updates, content management, and SEO optimization. You decide how much support you need.